A clear and compelling vision

Building the world's best pet care platform: a clear strategy to unify the business and drive us forward

A clear and compelling vision

Bringing together our unique range of products, services and advice in an integrated, omnichannel platform will drive our sales, profits and productivity, and deliver a range of efficiencies and economies.

An integrated platform

Unifying all our products and services within a single digital and data platform will deliver economies of scope. It will strengthen our category authority and expertise, accelerate our innovation and time to market, and generate a greater return on our investments.

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An omnichannel platform

Seamlessly connecting our physical, hybrid and digital channels is delivering economies of scale: it makes our supply chain and distribution more efficient, and improves our clinical and non-clinical productivity, by helping us to match the right colleague to the right task.

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A customer-centric platform

Offering pet owners an unrivalled experience will drive revenue and wallet share, create a national brand halo, strengthen lifetime value and retention, drive cross-selling, upselling and subscriptions, and make our CRM and discounting more targeted.

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Our financial framework

Rewarding shareholders with compounding growth and strong cash flow

+ 7 % sales grow ahead of the market
+ 10 % profits grow ahead of sales
c. 70 % FCF conversion trends to 70% PBT

Latest reports and presentations

pdf Annual report 2023 (2.3MB)
pdf Sustainability report 2023 (1.7MB)