Our purpose

Creating a Better World for pets and people who love them

Our purpose is why we exist. It’s what drives us to provide the very best pet care products, services and advice, in a way that’s both socially responsible and environmentally sustainable.

More about us
Purpose And Values
Our vision

Building the world’s best pet care platform

Our vision is to offer our consumers an unrivalled experience: a simple, seamless platform that spans every type of pet care product and service, from accessories and nutrition, to healthcare, grooming and advice, which they can access however, whenever, and wherever they want.

More about us
Purpose And Values 2