Creating a Better World for pets and the people who love them

Our purpose of creating a better world for pets and the people who love them sits at the heart of our business. This incudes protecting and enhancing the environment, helping to build stronger, pet-loving communities, and creating a great place to work for all our colleagues.

Our Approach

Sustainability is central to our strategy. Building the world's best pet care platform means doing so in a way that’s financially, socially and environmentally sustainable. Our aim is to create short and long-term value, by protecting the resources we rely on, improving the life of every pet.

Making pet care environmentally sustainable

We're committed to making pet food sustainable and to make and sell food that uses less carbon, land and water whilst continuing to reduce the environmental impact of our products and operations.

Planet New

Improving the life of every pet in the UK

Our love and understanding of pets inspires us to put them first. This includes pets in our care, pets of owners who use our products and services, and pets we help in the wider world through our charitable grants and work as a leading pet welfare advocate.

Pets (1)

Creating rewarding, sustainable careers

We want to be the best employer and developer of pet care talent, so we’re always investing in our colleagues’ expertise, offering compelling career development opportunities, and working to ensure that diversity of our people reflects the local communities.

People New

Sustainability Highlights

Icon 11,000+ hours donated to local communities
Icon 41% reduction in CO2 emissions vs FY16
Icon £8.2m raised to support pet charities